Making skincare education part of the digital experience.

The thinking.
And the doing.

CraftMySkin is a skincare technology brand focused on helping users understand their skin and make more informed skincare decisions through its mobile application.

My role involves developing and executing digital marketing initiatives that communicate the brand's value, introduce its app features and encourage audience engagement and adoption.

My role & contributions

• Developed content strategies around skincare education and common skincare concerns.
• Planned and created content for Instagram, Facebook, LinkedIn and TikTok.
• Developed campaign concepts and creative direction.
• Created educational content around skincare routines, product knowledge and skin tracking.
• Developed content highlighting app features such as MySkinMatch, MyBeautyCabinet and MySkinJourney.
• Developed influencer campaign concepts and creator collaboration ideas.
• Worked on app marketing and landing-page strategies to encourage awareness and app engagement.
• Adapted content and messaging to suit different platform audiences.